📍 Funnel Position
These 3 emails fill the middle of the walk-in re-engagement funnel, bridging the gap between the Welcome Email (Day 0) and the "We Miss You" promotional email (Day 180).
✓
Welcome
Day 0
30
Check-In
Day 30
60
Re-Engage
Day 60
90
Incentive
Day 90
✓
We Miss You
Day 180
✓ = Already delivered | Red = New emails below
Day 30 — Check-In
30-Day Reminder Email
Goal: Friendly check-in. See if they need to reorder supplies. Reinforce the relationship.
Variant A — Warm & Helpful
Subject Line (A/B Test)
Option A
How are your supplies holding up, {{first_name}}?Option B
Time for a refill? We've got you coveredPreview Text
It's been a month since your visit — let's make sure you're stocked up.
Email Body
Hi {{first_name}},
It's been about a month since you stopped by Sin City Diabetics, and we wanted to check in!
Managing diabetes is a daily commitment, and having the right supplies on hand makes all the difference. If you're running low on test strips, sensors, or any other supplies, we're here to help.
Here's what we can do for you:
✅ Check your insurance coverage for free
✅ Help you reorder the supplies you need
✅ Answer any questions about your current products
Most of our customers qualify for supplies at little to no out-of-pocket cost. If anything has changed with your insurance or prescriptions since your last visit, we can help sort that out too.
Just reply to this email, give us a call at (702) 551-7874, or stop by — whatever's easiest for you.
We're here for you,
The Sin City Diabetics Team
Variant B — Short & Direct
Subject Line (A/B Test)
Option A
Quick check-in from Sin City DiabeticsOption B
{{first_name}}, need anything from us?Preview Text
We haven't heard from you in a bit — just making sure you're good on supplies.
Email Body
Hey {{first_name}},
Quick check — are you good on your diabetic supplies?
It's been about 30 days since your last visit, and most people start running low around this time. If you need anything — test strips, sensors, lancets — we can get it handled fast.
Most supplies are covered by insurance with zero out-of-pocket cost.
📞 Call or text: (702) 551-7874
📍 Walk in anytime — no appointment needed
Talk soon,
Sin City Diabetics
💡 Strategy Notes — 30-Day Email
- Tone: Warm, helpful, no pressure. This is a care check-in, not a sales push.
- Goal: Get them to respond, call, or visit for a reorder.
- Send time: Tuesday or Wednesday, 10:00 AM local time.
- If no open after 48h: The SMS reminder from the funnel (already built) serves as the backup touchpoint.
Day 60 — Re-Engagement
60-Day Reminder Email
Goal: Re-engage with value. Remind them of the convenience and insurance benefits. Create soft urgency.
Variant A — Value & Convenience
Subject Line (A/B Test)
Option A
Don't let your supplies run out, {{first_name}}Option B
Your diabetic supplies — covered by insurancePreview Text
Most customers qualify for supplies at $0 out-of-pocket. Let's get you restocked.
Email Body
Hi {{first_name}},
It's been about two months since we last saw you, and we don't want you going without the supplies you need.
Running low on diabetic supplies can mean missed readings, inaccurate numbers, and unnecessary stress. We've seen it happen — and it's completely avoidable.
Here's the good news:
🔹 Most supplies are 100% covered by your insurance
🔹 We handle all the paperwork and insurance verification
🔹 No appointment needed — walk in or call anytime
🔹 We can ship directly to your door if you prefer
Whether it's been a while since your last refill or you're thinking about switching to a new monitor or CGM, we can help you find what works best.
Ready to restock?
📞 Call us: (702) 551-7874
📍 Visit us: No appointment needed
💬 Reply to this email and we'll reach out
Don't wait until you're completely out — let's get ahead of it.
Here for you,
The Sin City Diabetics Team
Variant B — Problem/Solution
Subject Line (A/B Test)
Option A
Running low on test strips?Option B
{{first_name}}, it's been 2 months — are you stocked up?Preview Text
Don't skip readings because you ran out. We'll get you restocked fast.
Email Body
{{first_name}},
Two months can go by fast — and so can your supply of test strips, sensors, and lancets.
If you've been rationing supplies or putting off a refill, you're not alone. But your health shouldn't wait.
We make it easy:
→ Free insurance check (takes 5 minutes)
→ Same-day pickup or delivery
→ No hassle, no long wait times
📞 (702) 551-7874 — call or text
One quick call and you're set for the next few months.
— Sin City Diabetics
💡 Strategy Notes — 60-Day Email
- Tone: Slightly more urgent than 30-day. Introduces the consequence of not reordering (missed readings, inaccurate numbers).
- Goal: Drive a call, reply, or walk-in visit. Emphasize insurance coverage to reduce friction.
- Send time: Tuesday or Wednesday, 10:00 AM local time.
- Key lever: "Most supplies covered at $0" removes the cost objection — make it prominent.
Day 90 — Incentive
90-Day Reminder Email
Goal: Strongest push before the 180-day "We Miss You" email. Adds a small incentive and creates real urgency.
Variant A — Exclusive Offer
Subject Line (A/B Test)
Option A
We saved something for you, {{first_name}}Option B
A little thank-you for being a Sin City Diabetics customerPreview Text
Come back this week and get a free gift with your supply refill.
Email Body
Hi {{first_name}},
It's been about 3 months since your last visit to Sin City Diabetics, and we miss seeing you!
We know life gets busy, but your health should never take a back seat. To make it easy to come back, we have a small thank-you waiting for you:
🎁 FREE diabetic care kit with your next supply refill
Your kit includes essentials like alcohol swabs, a carrying case, and other helpful items — on us, just for coming back in.
Here's what we'll do when you visit:
✅ Verify your current insurance coverage (free)
✅ Check if you qualify for upgraded supplies (newer monitors, CGMs)
✅ Get you fully restocked — most items at $0 out-of-pocket
✅ Give you your FREE care kit as a thank-you
This offer is available for the next 14 days.
📞 Call to reserve yours: (702) 551-7874
📍 Or just stop by — no appointment needed
We're looking forward to seeing you again!
Warmly,
The Sin City Diabetics Team
P.S. — If anything has changed with your insurance, doctor, or prescriptions, no worries. We'll help you sort it all out when you come in.
Variant B — Urgency & Care
Subject Line (A/B Test)
Option A
{{first_name}}, it's been 3 months — let's get you back on trackOption B
Your supplies are probably running low — we can helpPreview Text
3 months without a refill? Let's fix that this week — most supplies are free with insurance.
Email Body
{{first_name}},
Be honest — when was the last time you checked your blood sugar?
If it's been a while because you ran out of supplies, you're not alone. It happens to a lot of our customers around the 3-month mark.
But here's the thing: going without regular testing puts your health at risk. And there's no reason to when your supplies are likely covered at no cost.
Let's get you back on track this week:
1️⃣ Call or text us at (702) 551-7874
2️⃣ We'll verify your insurance in 5 minutes
3️⃣ Pick up your supplies same day — or we'll deliver
It's that simple. No paperwork hassles, no long waits, no surprise bills.
🎁 BONUS: Visit this month and get a free care kit on us.
Your health matters to us, {{first_name}}. Let's not wait any longer.
— The Sin City Diabetics Team
💡 Strategy Notes — 90-Day Email
- Tone: Most urgent of the 3. Combines care with a direct call-to-action and incentive.
- Goal: This is the last major push before the 180-day "We Miss You" email. Make them feel valued + create urgency with a 14-day offer window.
- Incentive: Free care kit (low-cost items like alcohol swabs, carrying case). Adjust based on what Sin City Diabetics has available.
- Send time: Monday or Tuesday, 10:00 AM local time (start of week = action mindset).
- Follow-up: If no open after 48h, the SMS touchpoint from the existing funnel fires as backup.
🛠️ Implementation Guide
How to set these up in GoHighLevel (or your email platform):
⏰ Timing
Day 30: Check-in email
Day 60: Re-engagement email
Day 90: Incentive email
Trigger: Days since walk-in date (use date-based workflow wait steps)
🎯 Audience
Walk-in customers who have NOT returned for a refill since their initial visit. Exclude anyone who has made a purchase or visited in the last 14 days.
📊 A/B Testing
Each email has 2 variants + 2 subject lines = 4 combinations per touchpoint. Start with a 50/50 split on Variant A vs B. After 100+ sends, keep the winner.
📈 KPI Benchmarks
Open rate target: 25-35%
Click/reply rate: 5-10%
Return visit rate: 8-15%
90-day incentive redemption: 10-20%
🔗 Complete Walk-In Funnel Map
- Day 0: Welcome Email ✅ + Welcome SMS ✅
- Day 7: Follow-up SMS ✅
- Day 14: Check-in SMS ✅
- Day 30: Check-In Email 🆕 + SMS reminder ✅
- Day 60: Re-Engagement Email 🆕
- Day 90: Incentive Email 🆕
- Day 180: "We Miss You" Promotional Email ✅ + Promotional SMS ✅
✅ = Previously delivered | 🆕 = This deliverable